B2G Marketplace — Banque des Territoires
Platform supporting local governments in their digital, data and AI projects. Connecting them with an ecosystem of 810+ partner companies and dedicated funding programs.
810+
Partner Companies
300+
Content Pieces
3
Months to Launch
35 000+
Target Local Authorities
My Role
Scope → Build → Scale.
Owned the full value chain from blank page to live platform serving 35,000+ local authorities.
Scope
Vision & Business Model
- Shaped the B2G marketplace positioning validated by pilot local authorities and Caisse des Dépôts stakeholders.
- Benchmarked 30+ competitors to define a differentiated value proposition across 5 thematic areas.
- Delivered the product roadmap adopted as the strategic reference for the program.
Build
Product & Tech
- Assembled and led a cross-functional team (product, design, dev, editorial) from day one.
- Shipped the platform on WordPress + SCND in under 6 months, from architecture to production.
- Secured the first cohort of service providers and local authority beta testers before public launch.
Scale
Growth & Impact
- Grew the supply side to 810+ partner companies through targeted acquisition campaigns.
- Launched the free advisory program now connecting local authorities with expert consultants.
- Built an editorial engine producing 300+ pieces of content (case studies, expert analysis, glossary).
Technology
Platform stack.
WordPress
SCND
Ahrefs
Search Console
Ranxplorer
Matomo
Figma
Semji
Mistral AI
Perplexity
Content Architecture
A 6-step guided journey.
Each topic follows a structured pathway guiding local authorities from initial discovery to project funding — with curated content at every stage.
Get Started
Concrete action proposals to kick off a digital project in a specific topic area.
Get Inspired
Case studies from local authorities sharing real-world successes and lessons learned.
Master the Skills
Expert perspectives and in-depth analysis to build decision-makers' knowledge.
Leverage Tools
Curated digital tools and planning resources to structure scope and timeline.
Implement
Browse the marketplace of 810+ qualified providers to find the right partner.
Secure Funding
Dedicated funding programs from Banque des Territoires and public grants.
Case Studies
Field reports from local authorities sharing real-world digital transformation successes.
Expert Perspectives
In-depth interviews and analysis from industry specialists and practitioners.
Action Proposals
Step-by-step guides to kick off specific digital projects in each topic area.
Glossary Terms
Plain-language definitions helping decision-makers navigate digital and AI jargon.
Topics
5 thematic areas.
Green & Energy Transition
Digital solutions for energy management, environmental monitoring and public building performance.
Attractiveness & Urban Planning
Tools for economic development, place marketing and data-driven urban planning.
Citizens & Social Services
Civic participation platforms, digital inclusion and digitized social services.
Mobility
MaaS solutions, parking management, open transport data and soft mobility.
Governance & Tech Foundations
Cybersecurity, sovereign cloud, data interoperability and GDPR compliance.
Further reading
Related article.
Discover the concrete B2B → B2G transition strategies drawn from this project.